As HEAD of DESIGN at Clue I had the opportunity to bring typography, illustration and colour schemes into the digital product. Leading a team of four designers we made the app visually readable for millions of users all over the world, including an accompanying contentbased website. We went behond Marketing towards help shape society as an advocate and educator for menstruating people.
Client: Clue by Biowink GmbH, 2013-2019
Graphic Designers involved: Lorenzo Calletta, Marta Pucci, Ben Scheckenbach, Susanne Vetter
Founder: Ida Tin, Hans Raffauf, Mike LaVigne, Moritz von Buttlar